|Elon Musk reveals how much Apple is offering Tesla employees to jump ship reports that Apple is offering Tesla employees a 60% increase in pay and a quarter million dollar signing bonus to jump ship and build a car for Apple.
This illustrates just how important it has become to be a leader in the new era of electric, autonomous cars. In fact, Apple is betting that they will be able to repeat the success of the iPhone in automobiles.
It also points up the price of failure. Any existing car maker that isn't going full bore into electric, autonomous cars is simply going out of business in the long term.